7 Simple Strategies To Stop Thinking About Work All The Time

Stop Thinking About Work is shown as a swirl of ideas drawn above someone's head

There’s nothing inherently wrong with thinking about work when you’re not at work. Sometimes I come up with great ideas – and solve problems – while I’m driving somewhere (or soaking in the tub).  But when you can’t stop those work thoughts from rattling around in your head, you’ve got a problem. Because not being able…

Read More

How To Write Copy That Converts Website Visitors Into Customers

By definition, conversion is the process of changing something from one form to another. In the context of online marketing, website conversion is generally about changing visitors into customers, donors, subscribers, or members. The bad news is that, on average, only 2.35% of people who visit a website actually convert. That said, this is just…

Read More

15 Excuses For NOT Writing And How To Move Past Them

I’ve been a professional content writer for more than 20 years. And I’ve made ALL the excuses for not writing, including (but certainly not limited to): Too many other things on the to-do list. Not in the right mood. Need to do more research. Need a longer piece of uninterrupted time. Not settled on the…

Read More

How To Handle Client Criticism Of Your Writing Like A Pro

Having someone criticize your writing sucks. It doesn’t suck less simply because you’re writing business-related content for a paying client. In fact, it’s arguably more upsetting because you can’t choose to ignore them. Whether you agree or disagree with client input, you have to take it seriously. And you may have to change your words…

Read More

How to Stop Writing Mediocre Words: 186 Better Ways to Say “Great”

How often do you toss the word “great” into a sentence, without really thinking about it?       A great product, great service, great opportunity… yadda, yadda, yadda. “Great” is the written equivalent of toast with butter. It’s familiar and it feels like you’re adding something to the plate, but there’s almost no taste to it. I’m…

Read More