Posts by Kim Scaravelli
How To Enjoy Content Creation Instead Of Stressing About It
Had a lovely chat with Marc Guberti, as a guest on his popular Breakthrough Success podcast. Our main topic of conversation was how to enjoy content creation instead of stressing about it. I kicked things off by assuring listeners that there’s a do-able path forward to a place where you earn enough to feel successful,…
Read MoreWhy I’m Not Afraid of Being Replaced By AI Writing Tools Like ChatGPT
AI writing tools like ChatGPT are designed to respond to questions using fluent English syntax. You enter a prompt and the algorithm responds with a bunch of words written in natural language. It’s a cool trick. ChatGPT and the pack of competing AI nipping at its heels are impressive, from a technology perspective. They write…
Read MoreCapitalizing Titles: How To Navigate Conflicting Rules And Make Sensible Choices
There are a ridiculous number of rules when it comes to capitalizing titles. Every major style guide has its own recommendations. So far as I can tell, the only thing they all agree on is that the first word in a sentence should be capitalized! As a content writer, I’ve spent a maddening amount of…
Read More6 Punctuation Mistakes That Annoy Readers And How To Fix Them
“In writing, punctuation plays the role of body language. It helps readers hear the way you want to be heard.” ― Russell Baker GOOD punctuation is something most readers take for granted. In my 20+ years of writing, I’ve never had someone leave a comment raving about the perfection of my punctuation. If you’re doing it right,…
Read More7 Tips To Avoid Accidental Plagiarism When Writing Content
In school, we were taught to think of plagiarism as a type of cheating. It was something BAD students did. They stole information and text from various sources and deliberately tried to pass it off as their own work. As a professional writer (and a decent human being), I know how to avoid that kind…
Read More7 Simple Strategies To Stop Thinking About Work All The Time
There’s nothing inherently wrong with thinking about work when you’re not at work. Sometimes I come up with great ideas – and solve problems – while I’m driving somewhere (or soaking in the tub). But when you can’t stop those work thoughts from rattling around in your head, you’ve got a problem. Because not being able…
Read MoreWriting Effective Email: 10 Tips To Be Both Purposeful And Polite
If you’re looking for an article on how to get unsuspecting strangers to open spammy email, keep hunting. This post isn’t for you. Also… you should stop that foolishness, because we’re all busy and impatient, and no one wants that kind of email. This article is about how to improve your email communication skills so…
Read MoreWant More Concise, Powerful Content? Ditch These 20+ Words!
When speaking and writing, we naturally favour certain words and expressions. To some extent, this is a good thing because readers like to hear the voice of the writer, and some of those words and expressions carry your voice. But each word and phrase you put on the page also adds bulk, so you need…
Read MoreHow To Write Copy That Converts Website Visitors Into Customers
By definition, conversion is the process of changing something from one form to another. In the context of online marketing, website conversion is generally about changing visitors into customers, donors, subscribers, or members. The bad news is that, on average, only 2.35% of people who visit a website actually convert. That said, this is just…
Read More15 Excuses For NOT Writing And How To Move Past Them
I’ve been a professional content writer for more than 20 years. And I’ve made ALL the excuses for not writing, including (but certainly not limited to): Your excuses may be different than mine. They may be better than mine. But here’s the thing… Regardless of what excuses you’re using, the end result is still the…
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