Brand voice
The Quiet Power of Small Words
We talk a lot about finding the right words. And when we’re thinking about how to communicate important things, we tend to give a lot of credit to big ideas and bold statements. But honestly, it’s not the clever, trendy words that do the heavy lifting. More often, it’s the small, familiar ones. The words…
Read MoreThe HARDEST Creativity-Boosting Exercise EVER!
Looking for a creativity exercise that doesn’t involve sticky notes, group brainstorming, or yet another “innovation framework”? I’ve got one for you! It requires zero equipment, zero skill, and zero movement. But here’s the twist: it might be the most challenging ten minutes of your day. Ready? Here’s your creativity exercise: Why is This Simple…
Read MoreBoost Brand Authority: Strengthen Your Voice to Stand Out
Your professional brand voice goes beyond how you talk about your business; it’s how you showcase your authority and leave a lasting impression. But if your voice isn’t sending the right signals, you might be missing out on chances to build trust, stand out, and win people over. 💣Truth bomb: You can have impressive qualifications,…
Read MorePersonal Brand Versus Professional Brand. It Doesn’t Matter!
As a brand voice coach, I spend WAYYYY too much time locked in the personal brand versus professional brand debate. The concept of personal branding goes back to 1997, when a fellow named Tom Peters wrote “The Brand Called YOU”. Tom’s theory was that doing your job well was valuable – but to reach a…
Read More5 Easy Ways to Warm Up Your Content and Connect With Readers
Your topic is popular and you’re providing lots of valuable information, yet… The writing feels COLD. FLAT. TEXTBOOK-ISH. (If that isn’t a word, it should be!) You know in your heart that folks are going to get bored and click away. So, what can you do to connect with readers and keep eyeballs on your…
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