website content
Boost Brand Authority: Strengthen Your Voice to Stand Out
Your professional brand voice goes beyond how you talk about your business; it’s how you showcase your authority and leave a lasting impression. But if your voice isn’t sending the right signals, you might be missing out on chances to build trust, stand out, and win people over. 💣Truth bomb: You can have impressive qualifications,…
Read MoreAuthenticity Is More Valuable Than AI-Generated Perfection
Authenticity is a hot-button topic right now. In fact, Merriam-Webster’s Word of the Year for 2023 is authentic. To be cheeky, I asked the AI Assistant in my Buffer app to create a post about “authenticity” and here’s what I got: Authenticity is key. In a world full of filters and facades, staying true to yourself is…
Read MoreHow To Tighten A Sentence: 3 Easy Ways To Improve Readability
Rambling is a always a negative, whether you’re speaking or writing. That said, you have more leeway when speaking because there are many ways to hold attention. You can use tone, body language, facial expressions, etc. to keep listeners interested. But when you write, there are only words. So rambling isn’t just annoying – it’s…
Read MoreCapitalizing Titles: How To Navigate Conflicting Rules And Make Sensible Choices
There are a ridiculous number of rules when it comes to capitalizing titles. Every major style guide has its own recommendations. So far as I can tell, the only thing they all agree on is that the first word in a sentence should be capitalized! As a content writer, I’ve spent a maddening amount of…
Read MoreWant More Concise, Powerful Content? Ditch These 20+ Words!
When speaking and writing, we naturally favour certain words and expressions. To some extent, this is a good thing because readers like to hear the voice of the writer, and some of those words and expressions carry your voice. But each word and phrase you put on the page also adds bulk, so you need…
Read MoreHow To Write Copy That Converts Website Visitors Into Customers
By definition, conversion is the process of changing something from one form to another. In the context of online marketing, website conversion is generally about changing visitors into customers, donors, subscribers, or members. The bad news is that, on average, only 2.35% of people who visit a website actually convert. That said, this is just…
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