website content
How To Tighten A Sentence: 3 Easy Ways To Improve Readability
Rambling is a always a negative, whether you’re speaking or writing. That said, you have more leeway when speaking because there are many ways to hold attention. You can use tone, body language, facial expressions, etc. to keep listeners interested. But when you write, there are only words. So rambling isn’t just annoying – it’s…
Read MoreCapitalizing Titles: How To Navigate Conflicting Rules And Make Sensible Choices
There are a ridiculous number of rules when it comes to capitalizing titles. Every major style guide has its own recommendations. So far as I can tell, the only thing they all agree on is that the first word in a sentence should be capitalized! As a content writer, I’ve spent a maddening amount of…
Read MoreWant More Concise, Powerful Content? Ditch These 20+ Words!
When speaking and writing, we naturally favour certain words and expressions. To some extent, this is a good thing because readers like to hear the voice of the writer, and some of those words and expressions carry your voice. But each word and phrase you put on the page also adds bulk, so you need…
Read MoreHow To Write Copy That Converts Website Visitors Into Customers
By definition, conversion is the process of changing something from one form to another. In the context of online marketing, website conversion is generally about changing visitors into customers, donors, subscribers, or members. The bad news is that, on average, only 2.35% of people who visit a website actually convert. That said, this is just…
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