6 Punctuation Mistakes That Annoy Readers And How To Fix Them

cat looking at laptop screen as they try to fix punctuation mistakes

“In writing, punctuation plays the role of body language. It helps readers hear the way you want to be heard.” ― Russell Baker GOOD punctuation is something most readers take for granted. In my 20+ years of writing, I’ve never had someone leave a comment raving about the perfection of my punctuation. If you’re doing it right,…

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How To Write Copy That Converts Website Visitors Into Customers

By definition, conversion is the process of changing something from one form to another. In the context of online marketing, website conversion is generally about changing visitors into customers, donors, subscribers, or members. The bad news is that, on average, only 2.35% of people who visit a website actually convert. That said, this is just…

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15 Excuses For NOT Writing And How To Move Past Them

I’ve been a professional content writer for more than 20 years. And I’ve made ALL the excuses for not writing, including (but certainly not limited to): Your excuses may be different than mine. They may be better than mine. But here’s the thing… Regardless of what excuses you’re using, the end result is still the…

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How to Stop Writing Mediocre Words: 186 Better Ways to Say “Great”

How often do you toss the word “great” into a sentence, without really thinking about it?       A great product, great service, great opportunity… yadda, yadda, yadda. “Great” is the written equivalent of toast with butter. It’s familiar and it feels like you’re adding something to the plate, but there’s almost no taste to it. I’m…

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