How To Write Copy That Converts Website Visitors Into Customers

By definition, conversion is the process of changing something from one form to another. In the context of online marketing, website conversion is generally about changing visitors into customers, donors, subscribers, or members. The bad news is that, on average, only 2.35% of people who visit a website actually convert. That said, this is just…

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15 Excuses For NOT Writing And How To Move Past Them

I’ve been a professional content writer for more than 20 years. And I’ve made ALL the excuses for not writing, including (but certainly not limited to): Too many other things on the to-do list. Not in the right mood. Need to do more research. Need a longer piece of uninterrupted time. Not settled on the…

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How to Stop Writing Mediocre Words: 186 Better Ways to Say “Great”

How often do you toss the word “great” into a sentence, without really thinking about it?       A great product, great service, great opportunity… yadda, yadda, yadda. “Great” is the written equivalent of toast with butter. It’s familiar and it feels like you’re adding something to the plate, but there’s almost no taste to it. I’m…

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