7 Simple Habits That Will Help You Write Faster and Easier

“I hate writing, I love having written.” Dorothy Parker Writing is a funny process, when you stop to think about it. It’s an odd dance that requires various parts of your brain to fall into rhythm and work together. It’s a rub-your-head-while-you-pat-your-belly sort of situation but with a dozen hands on the go at one time. What…

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How To Tighten A Sentence: 3 Easy Ways To Improve Readability

Rambling is a always a negative, whether you’re speaking or writing. That said, you have more leeway when speaking because there are many ways to hold attention. You can use tone, body language, facial expressions, etc. to keep listeners interested. But when you write, there are only words. So rambling isn’t just annoying – it’s…

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6 Punctuation Mistakes That Annoy Readers And How To Fix Them

cat looking at laptop screen as they try to fix punctuation mistakes

“In writing, punctuation plays the role of body language. It helps readers hear the way you want to be heard.” ― Russell Baker GOOD punctuation is something most readers take for granted. In my 20+ years of writing, I’ve never had someone leave a comment raving about the perfection of my punctuation. If you’re doing it right,…

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How To Write Copy That Converts Website Visitors Into Customers

By definition, conversion is the process of changing something from one form to another. In the context of online marketing, website conversion is generally about changing visitors into customers, donors, subscribers, or members. The bad news is that, on average, only 2.35% of people who visit a website actually convert. That said, this is just…

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