Hi, I'm Kim Scaravelli
Sounding like everyone else? Not connecting with the right people? Surviving but not thriving? It's fixable.
What I Do
I didn't set out to be a communications strategist. I set out to be a teacher.
I studied English and education, which means I spent years thinking about how language works - not just what words mean, but why some land and others don't. Why some voices build trust and others erode it without anyone quite knowing why.
That curiosity never went away. It just found a different classroom.
For more than 20 years I've worked with organizations, associations, and established businesses, helping them figure out what they want to say, and how to say it well. I've sat in boardrooms, worked with national nonprofits, written content for regulated industries, and helped founders who built something real make sure their words reflect that.
I wrote a book about it. And not to toot my own horn, but Making Words Work has more than 70 five-star reviews on Amazon, which quietly delight me.
Times change...
Social platforms rise and collapse. Web traffic falls victim to AI overviews. Content creators suddenly find themselves replaced by ChatGPT, Claude, et al. But while situations and circumstances evolve (sometimes at a dizzying speed), the basic needs remain the same.
Every organization needs to know who they are, what they stand for, and what they want to share with the world. They need to understand how to communicate these things with authority, a bit of style, and a deep respect for their audience. And they need guardrails and guidelines to hold their communication strategy in place, so a staffing change or a new bit of tech can't collapse the whole thing.
That's what I do. I create a foundation so strong that you can withstand the storms and still look spectacular. It's fun work.
The Human Stuff
I work from a small office in my backyard in Halifax, Nova Scotia. My creative collaborator is a cockapoo named Stevie. I have three daughters who are significantly smarter than me, a cat named Winnie who is indifferent to everyone, and a long-standing relationship with British crime shows that I'm not even a little embarrassed about.
I ask a lot of questions. Probably too many, according to some people. But that's how I find the thing underneath the thing (which is almost always what we actually need to fix).