Posts by Kim Scaravelli
Want More Concise, Powerful Content? Ditch These 20+ Words!
When speaking and writing, we naturally favour certain words and expressions. To some extent, this is a good thing because readers like to hear the voice of the writer, and some of those words and expressions carry your voice. But each word and phrase you put on the page also adds bulk, so you need…
Read MoreHow To Write Copy That Converts Website Visitors Into Customers
By definition, conversion is the process of changing something from one form to another. In the context of online marketing, website conversion is generally about changing visitors into customers, donors, subscribers, or members. The bad news is that, on average, only 2.35% of people who visit a website actually convert. That said, this is just…
Read More15 Excuses For NOT Writing And How To Move Past Them
I’ve been a professional content writer for more than 20 years. And I’ve made ALL the excuses for not writing, including (but certainly not limited to): Your excuses may be different than mine. They may be better than mine. But here’s the thing… Regardless of what excuses you’re using, the end result is still the…
Read MoreHow To Handle Client Criticism Of Your Writing Like A Pro
Having someone criticize your writing sucks. It doesn’t suck less simply because you’re writing business-related content for a paying client. In fact, it’s arguably more upsetting because you can’t choose to ignore them. Whether you agree or disagree with client input, you have to take it seriously. And you may have to change your words…
Read MoreHow to Stop Writing Mediocre Words: 186 Better Ways to Say “Great”
How often do you toss the word “great” into a sentence, without really thinking about it? A great product, great service, great opportunity… yadda, yadda, yadda. “Great” is the written equivalent of toast with butter. It’s familiar and it feels like you’re adding something to the plate, but there’s almost no taste to it. I’m…
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