Boost Brand Authority

Boost Brand Authority: Strengthen Your Voice to Stand Out

Your professional brand voice goes beyond how you talk about your business; it’s how you showcase your authority and leave a lasting impression. But if your voice isn’t sending the right signals, you might be missing out on chances to build trust, stand out, and win people over.

💣Truth bomb:

You can have impressive qualifications, years of experience, and a stellar track record, but if your brand voice sounds generic, or doesn’t show the depth of your expertise, people will move on to someone who sounds like they know their stuff.

So, how do you boost brand authority and make sure your voice shows everyone you’re the best at what you do?

That’s the BIG question, but before we dive in, let’s nail down what we’re really talking about.

What exactly is a Professional Brand Voice?

Your professional brand voice, often referred to as your personal brand voice, is how you express who you are, what you do, and why it matters.

“Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.”Jason Hartman

A strong brand voice blends personality and tone to show authority without coming across as forced. Imagine your brand voice as a guest at a dinner party. It should be sharing insights and offering helpful advice, NOT droning on like a lecture or blending into the background.

True authority comes from confidence, but not the ‘I’m the best, and everyone else is terrible’ kind. It’s the calm, assured tone that makes people feel they’re in good hands: ‘I’ve got this, and here’s how I can help you.’

If your brand voice sounds stiff and formal, or timid and forgettable, you should make a few adjustments.

Ready to check your brand voice authority?

Start with a quick check-up. Pick a key platform where your brand should shine, like the home page or about page of your website. Then, ask yourself:

  • Does my brand voice sound confident and knowledgeable?
  • Is it clear why I’m the go-to expert in my field?
  • Does my personality come through, or could this be anyone talking?
  • When people read this, do they feel assured that I know my stuff?

If you’re nodding ‘yes,’ you’re on track. If you hesitated or cringed like you just bit into a lemon, it’s time for a tweak.

📣 Tip: Don’t just trust your own judgment. Ask a few trusted colleagues, clients, or friends (the honest ones who’ll tell you if there’s spinach in your teeth) how they perceive your brand voice. You might be surprised at their insights.

How can I build a stronger sense of authority?

An authoritative brand voice has a few key elements that make people sit up, take notice, and, most importantly, trust you. Here’s how to make it happen:

✔️Be confident, not cocky.

Sound like an expert, but avoid being overbearing. Confidence means sharing your knowledge clearly and assertively, while still keeping a warm, approachable tone. No one wants to deal with an I’m-better-than-you attitude. It’s not a good look.

✔️Get straight to the point. 

An authoritative voice doesn’t beat around the bush; it’s clear, direct, and easy to understand. Axe the jargon (unless your audience really needs it) and focus on clarity. When you truly understand something, you can make it simple. That’s when your authority shines brightest!

✔️Stay consistent.

Authority is built on consistency. Your tone, style, and language should align across all platforms. Whether it’s your website, social media, or emails, your audience should always get the same professional, trustworthy vibe.

🥁 Drumroll time!

Here are 3 simple things you can do NOW:

FYI: There’s no need for a drastic overhaul! In fact, changing too much at once can backfire.

Just tweaking a few key details can do wonders for your brand voice. Think of it as light housekeeping. You want to polish your strengths so your authority shines through.

So, grab your duster, and let’s get to it…”

1. Ditch filler words and phrases.

Filler words and phrases are things like “I think”, “maybe”, and “sort of”. They make you sound unsure, and let’s be honest – no one wants to hire someone who sort of knows their stuff. Confident, straightforward language shows you mean business.

Want a quick lesson on filler words? I’ve got you! Check out Want More Concise, Powerful Content? Ditch These 20+ Words!

    2. Don’t just TELL… SHOW.

    You have the skills and the know-how, so let your expertise shine. Make your brand voice stand out by clearly showing what sets you apart. But remember, words alone don’t carry weight without proof. Share stories, insights, and case studies that let people see your brilliance in action. It’s one thing to say you’re an expert; it’s another to show it.

    📣 Tip: Don’t let testimonials sit on a forgotten page! Kind words from real people are MAGICAL. Scatter them everywhere, like vibrant confetti.

    3. If your brand voice is out of sync across social and your website, tighten it up!

    Consistency isn’t just a bonus—it’s a must. Create a simple style guide with your preferred tone, key phrases, and go-to vocabulary. It doesn’t need to be fancy, just clear and useful.

    Then, stick to it everywhere: your website, social media, emails, and more. Wherever people encounter your brand, they should hear the same confident, authoritative voice.

    Conclusion

    Your professional brand voice is your secret weapon. It’s how you show the world what you’re made of without having to shout it from the rooftops.

    📣Remember, it’s not about sounding like an expert in everything; it’s about showcasing your strengths in your field.

    So take a moment to assess your existing brand voice, make those adjustments, and picture your clients nodding along, thinking, “This is exactly who I need.” Because when your voice is strong, authentic, and authoritative, people listen. And they take action!

    Want to boost brand authority and connect with your audience? Grab my free download: 5 Foolproof Ways To Add Personality And Sparkle To Your Brand Content! and discover simple ways to engage clients, build trust, and make your professional brand voice unforgettable.

    Kim Scaravelli

    Kim Scaravelli

    Kim Scaravelli is a brand voice coach, writer, and author Making Words Work. She lives in Halifax, Nova Scotia, with her unruly family, a sweet dog named Stevie, and a sarcastic cat named Winnie.